founded by tata peterson very dirty laundry was created to cause mischief from morning to midnight.
pyjamas are often imprisoned to the bedroom but we wanted to challenge that perspective. why shouldn’t a pair of pyjamas be invited to the party?
is it possible to make wearing pyjamas outside look lavish instead of lazy?
the proof is in the pudding and we’re having a banquet. AT very dirty laundry we condone wearing pyjamas from ballroom to bedroom.
ethical envy
just like our pants we want our production process to be public. consciously created very dirty laundry focuses on ethics, sustainability and quality.
ethical manufacturing is the foundation of very dirty laundry and it was imperitive from the beginning that every single hand that touched and worked on each garment was known. that’s why we produce everything locally in London.
born british we believe in supporting local craftsmen and women. although this comes at a cost it is one we're willing to take. as suckers for sustainability very dirty laundry garments are not being re produced - it’s a get it or regret it situation.