ballroom to bedroom

desire, dancing and djs we’re discovering nightlife whilst head to toe in very dirty laundry. from bedside breakfasts in crisp white sheets to sticky club floors and split drinks very dirty laundry is here to cause mischief from morning to midnight. we gave a club goer a pair of very dirty laundry pyjamas and a digital camera to see what really goes on when you wear your pyjamas to the party. merging sleepwear with streetwear we were surprised to find it a match made in heaven.

pyjamas are often imprisoned to the bedroom but we wanted to challenge that perspective. why shouldn’t a pair of pyjamas be invited to the party? is it possible to make wearing pyjamas outside look lavish instead of lazy?

the proof is in the pudding and we’re having a banquet. this summer we’re condoning playfully provocative pyjamas to be worn from ballroom to bedroom.