very dirty laundry prides itself on producing pants that feel powerful. with slogans running riot throughout the entire collection we hope that whoever places our knickers on their privates feels both provocative and playful. as baronne d'orchamps once said 'nothing equals the voluptuous power of feminine underwear'. written over 100 years ago d'orchamps wise words continue to stay relevant. pants started off as a practical garment worn with a purpose 'until royalty took to having these undergarments embroidered.' from then on underwear took on a more playful practicality. and throughout the decades cheeky became chic.
very dirty laundry is undoubtedly crafted for royalty as they too are intricately embroidered. fine red silk thread and teasing text are a match made in heaven. and we think the royals would approve. not only created for queens we recognise that even princes need pants which is why we're introducing the bold boxer. a boxer built for blasé businessmen.
men unlike women have been sporting undergarments for far longer. dating back as far as 1323 bce we have proof of ancient eyjyptians wearing woven linen loincloths. so the question is when did loincloths become logo bearing boxers? unexpectedly in 1918 by the french brand petit bateau. when pierre valton (the founder) cut the legs off a pair of long johns and replaced the buttons with elastic the brief was born. but it wasn't until 1982 that we saw the first logo bearing boxer hit the market. produced by none other than calvin klien and followed by a boisterous $500,000 advertising campaign.
making hollywood hot calvin klien's on screen debut was nothing short of brilliant:
"never seen red underwear before, calvin" after seeing him in her bed.
"why are you calling me calvin?" he asks, to be told
"well, isn't that your name - calvin klein? it's written in your underwear.’
